Video of the Week - Happiness Arcade Makes Recycling Fun

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Image Credit: Coke (Youtube screen capture)

Soft drink manufacturer Coca Cola sure likes to keep their fans happy. In 2012, they delighted the students at the University of Singapore with a soda machine that dispensed drinks in exchange for hugs. Now, they are doing the same for the people of Bangladesh with this gaming arcade that shuns cash, in favor of empty coke bottles.

Entitled 'Where Will Happiness Strike Next?', the advertising campaign is the brainchild of New York-based Grey Advertising to help raise awareness of the importance of recycling especially, in third-world countries. The campaign that was launched in the heavily populated city of Dhaka, Bangladesh, on April 25th, 2014, entailed installing a gaming arcade in different parts of the city over six days.

Image Credit: Coke (YouTube screen capture)

In order to play the Coke-inspired video game, gamers had to insert empty plastic bottles into the slots in lieu of money or tokens. Not surprisingly, by the end of the campaign, thousands of bottles had been submitted for recycling. Whether the people of Dhaka will continue to recycle now that the machine has moved to a different country, is anybody's guess, but it was sure fun while it lasted! In case you are wondering, the 'Happiness Arcade' is making its way around the world and may even show up in your neighborhood some day!

Resources: freshnessmag.com,mediabistro.com,fastcocreate.com

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201 Comments
  • hadley_theslaye
    wow this is awsome
    • bekahboo
      bekahbooover 3 years
      I think this is an awesome way to start, but it shouldn't just run on coca cola bottles, it should run on everything you can recycle! Follow me cause your awesome and cool!
      • wowabout 4 years
        i thought recycling was already fun
        • The Great Sansover 4 years
          My fav vid game honestly is undertale!😆😆😆 U mean WHO DOESN'T like undertale right?! - Blueberry
          • ExplosivePickleover 4 years
            if you got at least one win give a like
            • ginover 4 years
              dude awesome!!!!!!
              • nickd
                nickdover 4 years
                wow that is a good way to recycle and to play video games without money
                • Kiritoalmost 5 years
                  I wants to do
                  • marialmost 5 years
                    wow so so cool
                    • whoooooover 5 years
                      i have one hundred cans!