Video Of The Week - KLM's Detective Beagle May Be A Marketing Stunt But It Sure Is Cute!

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On September 23rd, 2014, Dutch airline KLM released a YouTube video that made everyone who saw it, wish they could travel on the airline, and forget a possession or two. That's because the short clip depicted a cute beagle aptly named "Sherlock", as the newest and most efficient member of the airline's lost and found service.

The heart-melting video that showed the dog sniffing at the forgotten objects and then rushing out to deliver them to the rightful owners, became an instant viral sensation, with most people believing that Sherlock was an actual "employee" of the airline.

However, a few days later the truth was revealed. Turns out that the beagle detective is just a clever advertising ploy, concocted by New York-based DDB & Tribal, to demonstrate the effectiveness of KLM's human lost and found team, in tracking down passengers that leave things in the airplanes. While that is certainly disappointing, it hasn't deterred the video's popularity, which has been watched over 12 million times, in the last three weeks!

Resources:gizmondo.com, washingtonpost.com

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905 Comments
  • coolkidalmost 4 years
    awesome
    • SOS about 4 years
      I almost cried
      • yunnie2005over 4 years
        <3 if i ever lost something i would just hug him
        • dog lover over 4 years
          I have 8 police dogs and 4 cats. the dogs look the same
          • laxbro2023
            laxbro2023over 4 years
            that dog is super fast better watch out!
            • navyalligato
              navyalligatoover 4 years
              i have a dog aswell so cuuuuuuuuuuuuuute!!!!!!!!!!!!!!!!!!
              • mistyc
                mistycover 4 years
                He is absolutely adorable!!!! It really s a shame he's just a marketing stunt. *sigh*
                • valentinaomg
                  valentinaomgover 4 years
                  OMG that dog is so cute!!!😍🐕
                  • pandalover26
                    pandalover26almost 5 years
                    That beagle is so cute 😍
                    • beagle loveralmost 5 years
                      omg that is so cute it looks like my dog! I love the part when he little boy hugs the dog!