Pop-Tarts World: Crazy Good!


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Ask any busy teenager to name one best friend, and the answer will be Pop-Tarts! There is nothing like popping a freshly toasted one in your mouth for that extra boost of sugar, especially, after a long hard night of cramming for exams.

However, the same old flavors can get a little mundane - Now, with the recently opened 3,000 square feet Kellogg's Pop-Tart World, all my Pop-Tart dreams can finally come true.

Inside this brand new Times Square attraction, visitors can indulge in their most gluttonous breakfast pastry fantasies. The cafe boasts a menu as diverse as the flavors of Pop-Tarts themselves. Besides traditional items like strawberry, brown sugar cinnamon, cherry Pop-Tarts, the cafe also offers more exotic options such as Pop-Tart sushi - Three flavors of the pastry blended together and wrapped inside a fruit roll-up! Also available, is everyone's favorite healthy treat, Ant On A Log - Except, this version includes a wild grape Pop-Tart with celery and peanut butter.

Don't like the pre-made options? No problem. Create your own masterpiece by choosing your custom pastry, frosting, toppings and drizzles. It can be served straight out of the toaster, freezer, or simply, from the foil package.

You can even bring home the fun using the Varietizer, a vending machine that allows one to create their own favorite variety pack featuring some of the 23 flavors offered in the machine. Watching the vending machine put together a custom box of Pop-Tarts is a treat in itself!

Visitors to this ultimate celebration of toaster pastries can also get frosted - a fun process which involves covering visitors with red and white lights, sprinkling them with different colored lights and then finally wrapping them in foil with a bright white light.

Invented in 1964, Pop-Tarts are one of Kellogg's most popular breakfast introductions to date, with millions being sold each year. While these rectangular pre-baked toaster pastries with yummy feelings are not the epitome of healthy eating, they are a coveted addition to any breakfast table - After all, life shouldn't be only about eating broccoli and carrots should it?

sources: gothamist.com, slashfood.com, ny.eater.com

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